Benchmark Email App Solves Mobile Email Marketing Issues
Operating the App Champ community has given us one of the best experiences we could ask for. The social fan-base is getting bigger by the day, more readers return to discover which Apps are worth their while and we are getting endless awesome feedbacks.
But building an online community is just the first step – the next one is maintaining it.
Though we are still yet to decide whether to move our followers to an email fan-base, we did start investigating which mobile Apps would make our lives easier when we do. We tested a few email marketing Apps, and as usual we will not speak badly against those who didn’t deliver – we will only praise the one App that did.
Being one of the biggest authorities in their niche, Benchmark Email have developed quite an App to supply you with a mobile roof to help solve any newsletter campaigns and email marketing issues.
When your client base is getting bigger and more viral, you must have a very cozy and unexpensive solution to gain full control of your newsletter marketing, especially when you don’t employ an entire client relations staff.
The Benchmark Email App is basically a mobile interface to handle your desktop campaign on the go. It allows you to integrate with Google Analytics and export that information to a CSV file (PC). You could easily track your bounce rate and CTR when analyzing the successful – or neglective – marketing campaign.
But they didn’t stop at old fashioned Analytics integration – you could take advantage of the Analytic’s dynamic features and see how the campaign functions at real time. How many clicks and views are in any given moment? How many seconds pass before they quit the article?
Using the Benchmark Email App rather than some of the other Apps we have tested, you can also easily schedule the campaigns in advance to be sent to an endless amount of clients, and overview the campaign’s success with graphs and diagrams rather than boring figures.
You will be able to choose between different monthly fees that should suit your newsletters readers base, from 1,000 to 100,000.
The App has been updated just yesterday, with special iOS 6 support. The new version will supply you with 10 mobile templates to be used on your campaign, as well as the ability to send videos and images via your smartphone.
You can try the App out at iTunes and let us know how you feel about it in the comments.